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  • Home
  • Menu
    • SHG Universities
    • Sustainability Tourism
    • SHG Mystery Shopper
    • SHG Consulting
    • Yachting
    • Hospitality Investments
    • Food/Beverages
    • Hotels/Restaurants
    • Construction/Real-Estate
    • Investments
    • Hotel Management
    • Staff Training
    • Cost Control

SHG MYSTERY SHOPPER IN HOTELS

What is a Mystery Shopper?

A mystery shopper in hotels is a person who is hired to evaluate the quality of service and customer experience provided by a hotel. The mystery shopper poses as a regular guest and stays at the hotel to assess the quality of service, amenities, cleanliness, and overall guest experience. The objective of a mystery shopper is to provide an unbiased and objective evaluation of the hotel's performance.


Mystery shoppers are given specific criteria and guidelines to follow during their stay, such as checking in and out, ordering room service, interacting with hotel staff, using hotel amenities, and providing feedback on the overall experience. The feedback is then used by the hotel management to identify areas for improvement and enhance the guest experience.

SHG MYSTERY SHOPPERS

5 Reasons:

Choosing a Swiss Hospitality Group (SHG) expert to be a mystery shopper in your hotel can provide several benefits:


  1. Experience: Swiss Hospitality Group (SHG) experts are experienced professionals with a deep understanding of the hospitality industry. They have extensive knowledge of the best practices and standards in the industry and can provide valuable insights and feedback on how to improve the guest experience.
  2. Unbiased evaluation: Swiss Hospitality Group (SHG) experts provide an unbiased evaluation of the hotel's services and facilities. They approach the evaluation as a regular guest and provide honest and objective feedback that can help hotels identify areas for improvement.
  3. Customized evaluations: Swiss Hospitality Group (SHG) experts can tailor the evaluation to meet the specific needs and goals of the hotel. They can focus on specific areas of concern or evaluate the entire guest experience, depending on the hotel's needs.
  4. Actionable feedback: Swiss Hospitality Group (SHG) experts provide actionable feedback that can help hotels improve their services and facilities. They provide specific recommendations on how to address areas for improvement and enhance the guest experience.
  5. Global reach: Swiss Hospitality Group (SHG) experts have a global reach and can provide evaluations for hotels around the world. This can be particularly beneficial for hotels with international locations or those looking to expand their reach in the global market.


Overall, choosing a Swiss Hospitality Group (SHG) expert to be a mystery shopper in your hotel can provide a valuable and comprehensive evaluation of your guest experience and help you improve your services and facilities to meet the evolving needs of your guests.

Frequently Asked Questions

Please reach us at info@SHGSwissHospitalityGroup.com if you cannot find an answer to your question.

A mystery shopper in hotels will typically check various aspects of the hotel's services and facilities to evaluate the quality of the guest experience. Here are some of the things a mystery shopper from SHG in hotels will check:

  1. Check-in and check-out procedures: Mystery shoppers will evaluate the efficiency of the check-in and check-out procedures, as well as the friendliness and helpfulness of the front desk staff.
  2. Cleanliness and maintenance: Mystery shoppers will check the cleanliness and maintenance of the guest rooms, bathrooms, common areas, and facilities such as the pool or gym.
  3. Quality of service: Mystery shoppers will evaluate the quality of service provided by hotel staff, including housekeeping, room service, and restaurant staff.
  4. Amenities: Mystery shoppers will check the availability and quality of amenities such as toiletries, towels, and linens.
  5. Room comfort: Mystery shoppers will assess the comfort of the bed, pillows, and bedding, as well as the noise levels and temperature control in the room.
  6. Food and beverage: Mystery shoppers will evaluate the quality of food and beverage options, including the variety and quality of room service and restaurant options.
  7. Compliance with policies and regulations: Mystery shoppers will check that the hotel is complying with industry regulations and policies such as health and safety regulations and accessibility requirements.
  8. Overall guest experience: Mystery shoppers will provide an overall evaluation of the guest experience, including feedback on any issues or areas for improvement.

The feedback provided by SHG is used by hotel management to identify areas for improvement and enhance the guest experience. this item.


The frequency of hiring a mystery shopper in hotels depends on various factors, such as the size and type of hotel, the level of competition in the market, and the hotel's objectives and goals.

Some hotels may choose to conduct mystery shopper evaluations on a regular basis, such as once a quarter or twice a year, to monitor and maintain the quality of service provided to guests. Other hotels may choose to conduct evaluations less frequently, such as once a year or as needed, depending on their needs and resources.

In general, it's recommended that hotels conduct mystery shopper evaluations at least once a year to assess their performance and identify areas for improvement. However, if a hotel is experiencing issues or concerns with guest satisfaction, it may be necessary to conduct more frequent evaluations to address those concerns and improve the guest experience.

Ultimately, the frequency of hiring a mystery shopper in hotels should be based on the hotel's specific needs and goals, as well as their resources and budget.


The cost of hiring a SHG mystery shopper in hotels can vary depending on several factors, including the location of the hotel, the length of the evaluation, and the scope of the evaluation.

Generally, the cost of hiring a SHG mystery shopper in hotels can range from $1980  per day to several thousand dollars per evaluation. It includes multiple evaluations or ongoing evaluations to help hotels continuously monitor and improve their guest experience.

It's important to note that while hiring a mystery shopper can be a significant investment, it can also provide a valuable return on investment in the form of improved guest satisfaction, increased customer loyalty, and ultimately, higher revenue.


Contact Us to BOOK A SHG MYSTERY SHOPPER

info@SHGSwissHospitalityGroup.com


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